Prince Harry and Meghan Markle’s decision to step back from royal duties in 2020 was framed as a desire for independence and privacy. However, their continued use of the “Sussex” branding, including ventures like the Sussex Royal jelly, has sparked criticism and questions. Why do they rely on Harry’s title while claiming to distance themselves from the monarchy? Let’s explore the complexities behind this seemingly contradictory behavior.
Harry and Meghan’s royal connections have undeniable global appeal. The “Duke and Duchess of Sussex” titles carry weight and instant recognition, providing an advantage in business ventures. Leveraging the Sussex name allows the couple to build brands, sell products, and secure lucrative deals, such as partnerships with Netflix and Spotify.
In the competitive entertainment and lifestyle industries, this royal connection differentiates their offerings, making them marketable to a global audience. Critics argue that without the royal association, their projects might not generate the same level of interest or financial success.
Harry and Meghan have often expressed their struggle to balance private lives with public roles. Their desire to step back was, in part, motivated by a need to escape the pressures of royal protocols and intense media scrutiny. However, their titles remain central to their identity, even as they attempt to redefine themselves outside of royal duties.
Maintaining the Sussex branding offers them a bridge between their royal past and independent future, allowing them to harness the influence of their titles while pursuing their personal goals.
While Harry and Meghan’s Sussex Royal brand initially faced backlash—leading to its rebranding as Archewell—they continue to incorporate royal associations in their messaging. This strategy may be intentional, signaling a slow transition rather than a complete severance from their royal roots.
By using Harry’s title, the couple ensures they remain relevant and visible, which is crucial for advancing causes they care about, such as mental health advocacy and racial equality.
Despite their intentions, critics view this approach as contradictory. They argue that trading on royal titles while distancing themselves from the monarchy reflects opportunism rather than independence. However, supporters believe that Harry and Meghan are simply making the most of the tools available to them to fund their initiatives and sustain their family.
The decision to maintain ties to royal branding highlights the complexity of Harry and Meghan’s position. While their efforts to distance themselves from the Royal Family are genuine, their titles remain a powerful asset in navigating life outside the monarchy.
